Experience Overview

The DEPARTMNT experience is generating extended product value and connections between people in the real world. We use products, tech and events as a catalyst to augment those real-world experiences into something valuable and meaningful.

The DEPARTMNT experience is a cycle, but unlike the cycle of consumerism, your ownership of an 'Access Token' takes you on a journey where you experience events. Each of these events creates valuable meaning for your product through individual and shared experiences in the DEPARTMNT community.

Through the acquisition of Access Tokens and participation in experiences, you can increase your level of access to the DEPARTMNT experience.

The current transactions and interactions with brands are beneficial to them and not you, but they’re also extremely unengaging and of little value, in this thing, we call consumerism.

Experiences throughout the cycle will vary depending on the product. Our events may either be exclusive to a particular Access Token or available to all 'Access Token' holders. In addition, ownership of multiple 'Access Tokens' may enable holders to explore further opportunities and experiences.

It is important to note that you do not need to keep buying Access Tokens to enter the DEPARTMNT experience. If you retain ownership of an Access Token you will always have access to your level membership and may have access to further DEPARTMNT experiences which are for the community.

The DEPARTMNT Experience

The DEPARTMNT experience is an omnichannel series of events employing tokenomic incentives, with traditional risk vs reward (and a little bit of FOMO) to create a new type of commerce, by gamifying the purchasing and owning process to create an experience that shapes relationships and builds communities.

Your ownership of Access Tokens - and subsequent participation in that community - helps us reshape a new understanding of the buying and owning experience, turning it into an adventure in its own right. This adventure we are creating is wrought with sometimes lavish real-world rewards and real-world risks that can increase utility, entertainment and long-term value.

Like all games, it is a mechanism governed by a system of rules and objectives - the rules are outlined in the summary of this chapter and can be read in greater detail later in this paper.

Our events keep anticipation and excitement at a peak on our journey. Events range in variety and come in many shapes or forms. The essence of these interactions makes up part of your DEPARTMNT experience. Not all events will follow the same blueprint; they may be either experienced solo, with a selected group or with the entire community. This will be dictated by the nature of the Access Token and the demand of the community.

Experiences are made up of many interactions that make up the DEPARTMNT experience. It's up to you to decide which pathways you take through the game, to get the experience you want.